Tokyo: BbyB Chocolate Shop (Japan)

BbyB Chocolate Shop

Ginza, Chuo-ku, Tokyo, Japan

Nendo (2013-14)

Belgian chocolatier BbyB has opened a store in Ginza district of Tokyo (the first outside of Europe) designed by Nendo. Taking the existing BbyB ‘box-in-a-box packaging, Nendo have created a design where chocolates are displayed in a very neat regimented series of beautiful clear plastic display cases allowing the colouring and the packaging to be the total focus of attention.

BbyB_Ginza02_daici_ano

Perhaps playing on the contrast between black and white chocolate, or just the black colour of coffee, at the rear of the white chocolate shop is a black cafe where you can order your favourite coffee and sample your chocolates.

 

Further Information:

Place: BbyB Ginza and BbyB

Designer: Nendo

Photographer: Daici Ano

Map: BbyB Ginza

 

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